Some people tend to think better and become more creative under stress or pressure. It is widely known throughout history that some of the greatest inventions and discoveries were made during periods of stress, difficulty and pressure. As the saying goes, “Necessity is the mother of invention”. The reason behind this is the thinking stress response. People intellectually respond to pressure in order to survive and overcome seemingly insurmountable problems.
An ideal way to influence the thinking stress response in others is to present to them the cold reality or the hard facts. For example, if you’re marketing a product or service, tell the public the cold hard facts related to your offer. If it’s a weight loss product, you can advertise something like this: “Struggling with unwanted fat? Desperate to lose weight? Call 0800-XXX-XXX to know the cold, hard truth about losing weight.” That’s a good example of influencing the thinking stress response.
If you’re working with a group of people and you encounter a problem that causes everybody to panic, stay out of your emotions and encourage others to do the same. You can say, “Let’s not make the mistake of panicking and making the wrong decisions. Let’s look at the facts and work out a strategic plan of action.”