Trust: Why Google Got It Wrong Or The Importance Of Being Trustworthy

Why building trustworthiness is one of the best investments you could make – as a business and as an individual. And what it takes. Do you know that ‘Don’t Be Evil’ was Google’s unofficial motto from 2004 to 2009? Google, the company whose objective is to improve the lives of many. “…a company that does good things for the world even if we forgo some short term gains.” (An owner’s manual for Google’s shareholders). Google, the company which has also been accused of tax evasion, manipulating search results… and whose Chairman Eric Schmidt simply stated when questioned about Google tax arrangements: … Read The Full Article …