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Trust: Why Google Got It Wrong Or The Importance Of Being Trustworthy — 4 Comments

  1. I think competence is enough, it is the most important, but you will be ultra successful if people like your character, which includes Trustworthiness,integrity, reliability, honesty. Unfortunately if you are incompetent but have a good character you can still be very successful.
    I wonder if that is the difference between Apple and Google?
    People love Apple with its swagger and hip attitude/image very approachable, but its products cost more and uses same technology as everyone else.
    Google still excellent technically but is now a unsmiling beast unapproachable and cold.

    • Thanks for these comments Ev. As always, very interesting points!!

      Believe it or not, Isabelle and I have slightly different perspectives on this too.

      Personally, I think maybe there is a fault here that needs to be addressed, but perhaps it’s not with Google – at least not to the extent that the hype surrounding this would imply. Though I do agree with Isabelle’s point – even thought what they did is legally right, I think it’s fair to at least consider questioning if it is morally right to avoid paying taxes to the extent they did.

      By the way, Isabelle was in no way saying that Google were bad or evil in this (just in case that’s what you were thinking), she was only saying that they got it wrong to promote such morals and values on the one hand (granted more in the early days) and then play the tax system to the extent they did.

      It would also be a little easier to argue if our governments made better use of our tax dollars/pounds in the first place – but perhaps that is another discussion!!

      I actually quite like Google, and Amazon, and Apple – despite hearing various horror stories about all 3, when companies get that big, they are very complex organisms and it’s going to be very easy to find fault – I think a lot of these companies begin with certain ideas and ethics and then slowly begin to consider how much they can bend these and take shortcuts to please shareholders and be as competitive as possible. There are no two ways about it, capitalism can be a ruthless business, but then perhaps that’s not always a bad thing.

      …in the end they are all still very impressive.

      Progress means different things to different people.

      Ask a mormon.

      What I think would have been interesting is if Google continued with their approach to tax because it was legal but at the same time pioneered highlighting how it could be done so the system could be corrected – at least in terms of relative fairness of taxation for global companies which span jurisdictions – i.e. were up front about it but at the same time challenged governments to come up with a solution that addresses the issue so that they would couldn’t legally pay such low tax but neither could their competitors.

      As it stands isn’t this ‘loophole’ still there, I mean technically?

  2. Good article, it made me think about my position.

    You can not go wrong buying IBM, and so it is can not go wrong repeating that Google is evil.
    Of the many things a company must do, tax is not one of them. Paying TAX is a legal requirement to do business.
    Governments are very greedy for tax revenues and will gladly take a significant slice of a companies profits, it even says it has the right to it (here greed is the correct word).
    Quoting some one as if you were stating a mathematical formula is common technique for strengthening an argument. Even thought it adds emotional persuasion, it actual does nothing, because the statements can not be determined to be true or false. (people are always justifying something by quoting a Malcolm X or Dr Martin luther king, yes great men fine words but no mathematical truth).

    Depending on if you are left wing or right wing the treatment you give to google will differ. If you believe a companies worth to the economy is measured by how much corporation tax they pay then google is worthless and should be forced out if they will not voluntary makeup some tax amount that looks significant enough and pay it.
    If you think that the google is generator of industry and their position at Old street is causing more industry. Where ex-employees of google are starting their own companies, where google is acting as a large pool of talent.

    Capitalism is based on greed, repeat it often enough and it almost becomes true.
    The idea that someone is greedy is a derivative of envy. At what point does someone making money become bad. Do we have the right to limit legally how much they earn. what is the limit million dollars, a thousand dollars? And is ‘the common good’ justification to steal from some people and give the money to others?
    I believe this, that even dollar this ‘greedy’ makes benefits someone else as well. else there would be no business. The richer he makes himself the more wealth he has created. In Capitalism business is done voluntary, nobody is forcing you to buy or sell any thing.

    I think most of this google story is about envy! The story here is how the power of envy can damage and restrict freedom and damage wealth creation. With out envy greed is self defeating, if you charge too much, there will be someone else that will charge less, or make a new product to make yours worthless.

    For me Google has not broken any trust on this tax issue. But they have broken the trust of the employees by changing working practice. They have gotten ride of the 10% project time, which employees used to peruse there own projects. Even though this time had generated many of googles leading products. Google has also become like any other company, they closely monitor employees, and use faceless statistics to judge employees and departments. The old avant guard managers have gone to other companies and now we see the typical management practices taking over.

    • Hi Everton,
      You make good points.

      Google… You’re right, Google is not all bad. As a user I benefit from their free products. Google is an innovation driver, they support non profit oganizations through grants.
      But they have grown so much in a very short space of time. Going public means they now have to answer to shareholders. Yet they’re still trying to hold on to their original ideals of changing the world and not being evil (I personally don’t like the word evil but I found the story of the motto extremely interesting. And the word ‘evil’ still appears in their philosophy ‘You can make money without being evil’). Now, if you specifically say loud and clear you’re not evil, I think you’ve got to make sure you’re not if you want to be trusted – and not just when talking about guiding principles on your advertising programs.
      When I first heard the tax story a while back, it made me uncomfortable because of the extent of it… paying just 3.2% of tax on overseas profit (a deficit in tax said to be of over 200 millions pounds in the UK alone). Yes, their complex tax arrangements seem to be legal but being legal doesn’t make it right. And yes, governments don’t always use taxes wisely but 200 millions pounds would pay for a lot of nurses, teachers, policemen,… that’s the way I see it and that’s why I’ve personally switched my search engine from google to bing and now DuckDuckGo.

      Quotes… you’re right you can find a quote that says one thing and then another quote that says the exact opposite and both seem compelling. But I like quotes. I won’t build a theory around a quote but if they help illustrate a point I make in an eloquent way I think people are more likely to remember the point I make. It doesn’t make my arguments more true – they should stand true on their own.

      Greed and Capitalism…
      Greed: An excessive desire to acquire or possess more than what one needs or deserves, especially with respect to material wealth.
      Capitalism: term coined not so long ago, in the mid-19th century, during the Industrial Revolution, when individual entrepreneurs were creating new industries and amassing wealth.
      I do believe that Capitalism is fuelled by self-interest. But that’s not necessarily wrong because self-interested individuals can ultimately benefit society more than they benefit themselves. That was the case for many industrialists in the 19th century and it’s probably true of Google too… I guess the future will tell.

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