Comments

3 Clues Why Your Blog Is Not A Business — 5 Comments

  1. Hi Alan, great points you’ve made though. It’ll be very inspiring for people who are blindly depending upon their blog income rather than doing any offline jobs. I’ve five websites and from all sites I’m earning money through Google Adsense but still I’m managing a fashion house for offline job purpose. It’s really helping me to balance my business structure perfectly. Well I’ve spoken a lot pardon me if I wrote something off topic. Although I enjoyed this article. Thanks a lot for allocation.

    • Hey Ana,

      well, actually, not even then (in my view). Yes, you can build trust and authority with a blog (if you want undeniable proof of that look no further than yourself) however, I’d still say a blog is not a business even then. It’s a platform at best.

      i.e. what do you then do with that platform? You still need a business structure somewhere along the line and that means selling something (a product or service) – ideally something that belongs to that business rather than a commission-based model (adsense, aff etc).

      Or to look at it another way, if we agree that a blog is content marketing, then what is it exactly that you’re marketing? – that ‘thing’ would be your business – if that ‘thing’ ends up just being the content, then it’s just a blog, not a business and the money won’t follow (at least not to the same extent as it could if you were consistently marketing an actual product or service).

  2. You make some good points. Although I think anyone can make money from them, most people won’t be able to earn a full time living from it. You’d probably be better off making a business offline. It seem like people make more money that way.

    • Exactly & don’t get me started…

      Offline vs Online is a whole other interesting discussion.

      If we said hurdle #1 was ‘blogging’ vs ‘business’, then hurdle #2 has to be realizing that just because you have an online business that doesn’t mean that ‘offline’ doesn’t count for anything at all anymore…

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