You can influence sameness thinking by relating your ideas to what other people already know.

For example, you can say, “This juicer is the same as the favourite juicer you have at home, only it’s more portable and affordable.”

Or you can say, “Our services give you peace of mind and allows you to conduct your work professionally, as you always do.” Those are examples of sameness thinking because you are motivating people to act based on what they are already familiar with.

Here’s another example: Let’s say you want to organize a high-school reunion. How do you motivate your former classmates to take a night off from their present lives and attend the reunion? You contact them and say, “Well, I’d like us to have a reunion to relive the old memories and party exactly as before.” That is a powerful sentence to say because it influences sameness thinking. You are prompting others to act on something that they have once been accustomed to, and is already part of their past experiences. There’s more to say about sameness, and the ones we mentioned here are mere examples of an even bigger idea.