Yes, I’m giving away a 1-2-1 consultation for free. I’m not going to tell you the cost of my time or how much you’re saving etc etc etc. If you know me well, you’ll probably know that anyway. Trust me, it’s a very good deal. What Kind of Consultation Is …
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When we communicate information to others, it is easy to get lost with all the details and facts. One of the reasons why people do not retain or even remember the information that we give to them is that we overwhelm them. As a result, the chances of persuading others …
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I recently wrote a post called 100 Business Models and When to Use Them. Obviously if I was going to do each one justice then I couldn’t tell you how to use every one in a single post… but I did promise you that I would try and tackle a …
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Using a combination of inducing desire for reward and fear of punishment is a great way to motivate others. In idiomatic terms, this is known as triggering action “by the carrot or stick”. A good way to do this is to point out the advantages, rewards, and benefits of a …
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There is another way to influence sameness thinking, and that is by adding an “exception”. Simply put, you emphasize something familiar or is already known to the other person to initiate “matching” behaviour. But this time, you state that the idea or concept you’re introducing is better or presents an …
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You can influence sameness thinking by relating your ideas to what other people already know. For example, you can say, “This juicer is the same as the favourite juicer you have at home, only it’s more portable and affordable.” Or you can say, “Our services give you peace of mind …
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