The “Forming, Storming, Norming, Performing” Business Model

Lifestoogood Business Models: Forming, Storming, Norming, Performing

I recently wrote a post called 100 Business Models and When to Use Them.

Obviously if I was going to do each one justice then I couldn’t tell you how to use every one in a single post… but I did promise you that I would try and tackle a large chunk of that list.

So here is the first. Thanks to Hajra, Steve and Annie for feedback on that list and I will certainly be using that feedback to inform which models to tackle next.

So, here we have a video (above) and a presentation (below). Please watch the video for a brief overview of the model. This should tell you all you need to know but in case you need to refer back to the information the presentation can then be used to easily access the full amount of information slide-by-slide.

Finally, any feedback or comments at all (or questions you may have about the model) regarding this presentation would be GREATLY appreciated.


The “Forming, Storming, Norming, Performing” Business Model — 8 Comments

  1. Alan,

    I applaud you! This is a great presentation. The audio and visual were top notch. Your voice was clear. A bit fast BUT, one, there are time constraints to YouTube and people’s attention span, two, we can always pause it, which I did at times to absorb the content.

    I love diagrams, graphs, images etc. They really help me to learn. And the graph showing the Conflict over Time really helped me take in the concept of this model.

    You also answered a question I kept thinking of: can at any time the team revert back.

    I do have a question. If a team never gets to the performing stage and is stuck in norming, should they disband? Find a new leader? Try a different approach?

    I look forward to more presentations!


    • Thanks Allie! I kind of needed that – I was ready for worse comments to be honest. I did need to rush this a bit particularly as you say because of the YouTube restrictions.

      In any case, business content (even for business people) can be a bit dry if it goes on too long.

      Most of the models should be quite quick to explain so hopefully the time will be less of a problem as I do more.

      If a team never gets to the performing stage … it depends upon the circumstances. They are just not being as efficient and productive as they could be, because of weaknesses in the team. It’s quite a broad model – these weaknesses could be a team with some people in it who are just never going to get along, or there is a skill gap – any number of reasons.

      It may not be possible for a team stuck in norming to be disbanded, they may just continue like that and eventually fulfill their purpose, it would just have been quicker or better if they reached the performing stage, OR the team could be changed (people’s roles altered, new people brought in, outside help brought in, management changed) to change things up a bit and try to move the team to a performing team.

      So yes, find a new leader or try a different approach are two very possible options.

      Thanks for the comment!! I hope this answers your question…

  2. Wow, a very well-thought out and detailed presentation you have on the model. There’s a lot to absorb, but I think you listed everything out and explained all the concepts well.

  3. You actually did it! The video is brilliantly presented and makes for a clear understanding! If you are planning to do more videos; you could definitely join in Barry Well’s video challenge! It is a great way to get featured and get in touch with other bloggers who are doing videos!

    So, more business models to come?

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